Why new singer-songwriters seeking radio airplay need at least one Christmas song on their album
By Delaney, E.
There's often an emotional rush that comes with writing a new song. You get your idea, you labor at your keyboard, guitar, or other instrument of choice, and you keep tweaking until it seems you've beat it to death. Maybe you even take it to an open mic somewhere to test it out, or perhaps your home church if you are blessed enough to have that opportunity. But what to do once it's been written and forged into the masterpiece you knew it could be?
Why You Should Consider Writing Original Christmas Songs
With Christmas being right around the corner, now is the time to think about getting your music out there: but not for this Christmas season. Shoot for next Christmas season. Why, you may ask? Because if you're working toward a CD, the writing and recording process takes a few months to complete. And then there is production, CD artwork, distribution, and marketing and promotions that have to be considered. That being said, even one Christmas song strategically placed on an album can give a new artist an extra edge with regard to getting their music out to the general public and riding along on the radio airwaves. I've applied this to my own music twice (two different CD’s), and have had some positive results. In my particular instance, I named one Christmas song “Son of Promise”, and the other “Behold the Branch”. These can be heard on my albums Hope Beyond Hope and Draw Me Into Your Presence.
There is apparently a drought of new Christmas music that is also quality music. Radio Station Managers and Program Directors tend to be more open to new artists at Christmas-time because of the lack of fresh Christmas music available to them, especially if you write Christian music. Of course, if you choose to write and record an original Christmas song, it’s important to keep your genre of music in mind when you start contacting radio stations if you don’t have a publicity team doing that for you.
It's a Slow Process Requiring a Thick Skin
The decision makers at radio stations often don’t mind hearing from artists directly, especially those who are local to their listening area. However, it's important that you handle yourself professionally, your music is professionally recorded, and it is in mainstream distribution channels such as Amazon, iTunes, Rhapsody and / or other well-known outlets. It also doesn't hurt to have it available at your own website or through a music publisher such as Candid Brilliance Music. The more available it is to the public, the better. While there will be many who won’t take an interest in it, there are a few others who will be excited about having the music of someone up-and-coming.
It's important to keep in mind that some radio stations are going to be more receptive than others. The trick is to make a point of not taking it personally if they decide that your music isn’t a good fit for their listening audience. What one radio station turns down, another may want to put into regular rotation. A thick skin, polite disposition, positive outlook and persistence are key.
Even if a person manages to get representation through a record label, a certain amount of partnering is going to be expected, and even outlined in any contract that you will be asked to sign.
For those who are looking for opportunities to connect with a music publishing company, check out the Candid Brilliance Music "services" tab at this website. Candid Brilliance Music can also put you in touch with quality music teachers, or professional performers for your upcoming wedding, reception, Christmas parties, church functions, conferences, and other special events where you may like to have professional live vocalists and musicians.